design
development
digital marketing
website platforms
Insightabl Apps had built a suite of powerful CRM extensions for Salesforce but many potential customers didn’t fully understand what’s on offer or how it could transform their workflows. The messaging across the site was functional, but lacked clarity, structure and a compelling narrative that helped decision-makers quickly see the value. With multiple modules (Meeting tracking, Stakeholder network mapping, Employment history, Quoting) available, there was a need to clearly articulate who benefits from each, and why.
They needed a website that:
We re-imagined the Insightabl Apps site as a structured, benefit-focused presentation of their CRM-enhancing modules. We started by reviewing the existing content, and mapping out what prospective clients really need to know: “What problem does each module solve?”, “What outcomes can I expect?”, “How will this integrate with Salesforce?”, “What’s the return on investment?”
From there we:
A clean, modern interface that reflects the professionalism of Insightabl Apps and makes their products easy to understand.
Modules are clearly structured so visitors can quickly see what each tool does and the business problems it solves.
A seamless experience across desktops, tablets and mobiles to boost engagement and usability.
Optimised site speed, stability and security for a reliable and high-performing online presence.
After revamping the site content and structure, Insightabl Apps now presents a much clearer, more professional and outcome-oriented value proposition. The improvements include:
Corporate Insights had an existing website, but it no longer reflected the sophistication of their technology or the size of their growing client base. The site lacked structure, had inconsistent branding, and didn’t clearly communicate the value of their products. Performance issues and an outdated layout affected user engagement, credibility and search visibility.
Insightabl Apps had built a suite of powerful CRM extensions for Salesforce but many potential customers didn’t fully understand what’s on offer or how it could transform their workflows. The messaging across the site was functional, but lacked clarity, structure and a compelling narrative that helped decision-makers quickly see the value.
VERTO had an existing online presence, but it didn’t fully reflect the breadth of their services, the sophistication of their programs, or their role as a trusted statewide organisation. The site lacked structure, clear messaging, and didn’t communicate the social and economic impact of their work.
