Sowa Consulting, like many growing organisations, initially attempted to build their website in-house but soon recognised the need for a professionally built platform that could support modern SEO, performance, accessibility and efficient administration. They needed a website that clearly communicated the depth of their expertise and their emerging brand into a cohesive, credible digital experience.
They needed a website that would:
We began with the visual strategy and we restructured content to align with user intent, highlight service expertise and support SEO growth.
A key challenge was translating Sowa Consulting’s established brand colours, which are distinctive but difficult to use heavily in digital interfaces, into a design that felt professional, readable and cohesive.
Rather than dilute or replace the brand palette, we took a considered, restrained approach:
The website was replatformed from an outdated SASS CMS to fully opensource WordPress, providing a stable, secure and scalable foundation with improved performance and simpler administration.
Sowa Consulting’s existing brand colours were carefully refined for web use. Through subtle application across headings, icons, interactive elements and section highlights, the brand was brought through consistently without overwhelming the content or compromising usability.
Content was reorganised around services and sectors to make expertise easier to find and understand, improving user flow and engagement. Intuitive admin tools and content workflows were implemented, allowing the internal team to manage updates confidently and efficiently.
The site was rebuilt to deliver fast load times, full responsiveness and strong technical SEO foundations across all devices.
The redesigned Sowa Consulting website marks a substantial upgrade, combining a refined visual presence with a robust, modern technical foundation and delivered:
Corporate Insights had an existing website, but it no longer reflected the sophistication of their technology or the size of their growing client base. The site lacked structure, had inconsistent branding, and didn’t clearly communicate the value of their products. Performance issues and an outdated layout affected user engagement, credibility and search visibility.
Insightabl Apps had built a suite of powerful CRM extensions for Salesforce but many potential customers didn’t fully understand what’s on offer or how it could transform their workflows. The messaging across the site was functional, but lacked clarity, structure and a compelling narrative that helped decision-makers quickly see the value.
VERTO had an existing online presence, but it didn’t fully reflect the breadth of their services, the sophistication of their programs, or their role as a trusted statewide organisation. The site lacked structure, clear messaging, and didn’t communicate the social and economic impact of their work.